What Is Web Design? Here's What You Need to Know

By the year 2032, e-commerce is projected to reach $4.5 trillion. Every business must have an online presence to compete. And that's a lot of competition. You will have less than eight seconds to capture a potential customer's attention. 

From there, you'll need to keep their attention by providing a fantastic customer experience. How do you do that? By employing sharp web design to your company website.

So, what is web design exactly? What is a web designer? Here's what you need to know to boost your online business.

What is Web Design?

Website design is more than just the layout of your business page. It includes everything from content, layout, and functionality. Web design is as much a process as it is a profession.

Web designing involves planning, conceptualising, and creating a series of electronic files that become the elements of your web site.

These files determine everything from the text font, colours, and graphics to the entire architecture of your site. That architecture, in turn, involves interactive features and media.

Professional Web design is critical when it comes to making your business appear credible. A knowledgeable web designer pulls it all together. 

Why You Need Professional Web Design

To put it simply, quality web design satisfies customers. Your website must meet their needs. Your site must take them where they want to go right away. They don't want to be bogged down by unnecessary widgets and confusing design.

Navigation should be predictable and intuitive. The layout should be easy to navigate an understand. The goal is to do more than make a sale. You want to build positive relationships with customers as they interact with your website.

Address Search Engines

Web design must also attract results in search engines. No matter how aesthetically appealing your website is, new customers won't see it unless it appears on search engine results pages.

Web design, then, also involves proper coding to ensure search engines can read it. Professional web designers understand the principles of Search Engine Optimisation (SEO). They know how to best apply them to your website to drive traffic and sales.

Avoid Technical Missteps

Customers don't hang around long if the website is lagging or doesn't function correctly. Long load times, missing images, and broken links are an immediate turnoff to your visitors.

If they keep hitting brick walls, they will simply go back to their search results and try the next site. 

Using a professional web design company helps avoid these technical glitches that often get past the amateur designer. Professional design services ensure cleaner code on your website, which provides a better customer experience.

Keep Your Edge with Professional Web Design

To answer the question, "What is web design?" there is more than one web design definition. Design is a complex layering of visual and architectural principles.

It also involves graphic design as well as SEO protocols. All of these elements work together to ensure customers can find your site and then choose to stick around once they arrive.

If you are interested in web design services that get results -- please contact us today.