Keyword Research in SEO – Why It Is Non-Negotiable for Your Business?

Today, businesses of all shapes and sizes share the same goal – getting the top spot in the search engines! 

As search engines like Google continue introducing new algorithm updates, SEO remains vital to any successful online marketing strategy. 

Keyword research is one critical aspect of Search Engine Optimisation (SEO). When you done this strategy right, your website will surely rank better in the search results, which often generates more traffic on your site and lead to higher sales for your business.

 So, how much do you know about Keyword Research? Do you ever know the many benefits it brings? If you do not know even a single thing about it, you just came at the right place. 

This blog is for you.

What is Keyword Research?

First, we’ve got to clearly define what keyword research is to make sure you have better understanding. Keyword Research is the process of identifying and analysing words and phrases that people input or type whenever they are searching for information online.

Your business has specific keywords that are relevant and associated with it. By identifying and understanding this set of keywords, you can come up with more effective strategies to optimise your website, paving a way to attract targeted traffic and increase your conversions.

In addition, researching keywords will give you a much deeper understanding of the how high or low the demand is for some specific keywords, and how difficult it can be to compete for these specific terms and phrases against your closest competitors in the search results. 

How Can Keyword Research Helps You Achieve Your Business Goals?

Below, we’ve cited some key areas where keyword research is proven to be useful in helping you reach your business goals, hence why this SEO strategy is non-negotiable to your business. 

 1. Higher search engine rankings

By incorporating relevant keywords to your website and content, you can boost your rankings in the search engines. Keyword research makes sure that you are targeting the right keywords that have significant search volume and relevance. This helps generate sustainable and consistent traffic to your website, which results in higher visibility in the SERPS or Search Engine Results Pages. 

2. Delivering what your audience wants

Let’s just say you have a huge and loyal existing audience. Despite many other SEO strategies emerging today, you have to stick with Keyword Research and make it a priority. It has a role to play in delivering the wants and expectations of your target audience – information that is useful and valuable to them.

Keyword research will help you figure out what your target audience is really looking for, which in return, can attract more potential customers.

 3.  Valuable insights from customers

How familiar you are with your target audience? Do you know their concerns? As stated earlier, Keyword research is extremely helpful in shedding light on what the audience is searching for online. If you pay close attention to this, you will learn about their most asked questions, numerous topics that strongly interest them, as well as the most common pain points they have.

Only this way can you decipher what your potential customers really want, which as a result give you an edge – providing the right services, products, and solutions that satisfy them.

 4. Optimal content creation

Another way that Keyword Research can benefit you is it offers valuable insights. In addition to these valuable insights, you can also have a much better understanding into the specific topics that the audience is mostly interested about. This hugely helps in creating your content, enabling you to focus on addressing their needs and concerns. 

Before you even know it, your website will become a popular main source of information within your niche and industry. 

5. Competitive advantage

Analysing competitor keywords can help you discover more and more opportunities. However, the biggest advantage you will get is gaining insights into the current SEO strategies of your competitors. By spotting gaps and figuring out weaknesses in your competitor’s keyword targeting tactic, for sure, it will be easier for you to develop a more powerful and effective SEO strategy – that surpasses all your competitors in the search rankings.

Get Started with Chase e-Design!

 You finally know what keyword research is, the role it plays, and its benefits to your business. 

 You may want some help with your keyword research strategy. If yes, you can partner with us! It is such a great move to collaborate in an agency and invest in professional SEO services to achieve both your marketing and business goals!

At Chase e-Design, we want all our clients to succeed, and the overall success of any SEO strategy mainly relies on the quality of the keyword research implementation. Our team of experts will look deeper into thousands of Google search queries to find the so-called "Golden Keywords" that provide the highest likelihood of conversion. Ultimately, we also use a combination of our proven SEO experience and the latest market-leading tools – to guarantee growing web traffic, conversion growth, and huge investment returns only for your business!

Get in touch with us today and see how we can assist you.